# A Call to Action

Because of our commitment to care, we were compelled to join the [Stop Hate for Profit](https://www.stophateforprofit.org/) campaign, and as a result, during the month of July, Blue Bottle Coffee paused all paid advertising on Facebook and Instagram.

We stand with the [Anti-Defamation League](https://www.adl.org/news/letters/an-open-letter-to-the-companies-that-advertise-on-facebook), the [NAACP](https://www.naacp.org/latest/stophate-coalition-responds-facebooks-announcement-disinformation-political-misinformation/), [Color of Change](https://colorofchange.org/stop-hate-for-profit/), and [many more organizations and brands](https://www.stophateforprofit.org/participating-businesses) to call on Facebook and its platforms to do more to prevent hate speech, incitement, and misinformation. While the leadership of Facebook has made [some changes](https://www.stophateforprofit.org/response-to-mark-zuckerberg), we support Stop Hate for Profit’s call for continued action by Mark Zuckerberg to meet the [full demands](https://www.stophateforprofit.org/productrecommendations) of the campaign.

We believe in the limitless power of care to change the world. #StopHateForProfit

**Author**: [Tom Purtill](https://blog.bluebottlecoffee.com/posts?author=60d0d05694c3205a1b37c447)  
**Date**: June 29, 2020